#AkberSMG71 “Event Management”
Monday, April 28, 2014
Semarang, 27 April 2014
Kelas #AkberSMG71
kali ini membahas tentang manajemen event bersama @arrijalarief, akberians belajar tentang bagaimana
membuat event, mengeksekusinya, perencanaan promosi event sampai pembahasan
sponsorship. Ada 3 hal penting dalam suatu event :
1. - Event planning/event concept
2. - Budgeting
3. - Execution (rundown)
Kemudian ada beberapa langkah dalam Event execution :
1. Prepare the best rundown
2. Always ready for PLAN B
3. Make sure all vendors/ supplier give you correct spescificarion and
drop it on time
4. Gladi resik and checking is must
Berikut
langkah-langkah yang harus diperhatikan dalam Sponsorships :
1. Prepare good, clear
& Interesting proposal , tips dalam pembuatan proposal adalah jangan buat proposal yang full text.
2. Choose your
segmentation
3. Choose your
segmentation’s Brand to support your event
4. List your
sponsorship Company
5. Ask their
Support to your event, offer the benefit for company with their contribution
Sedangkan dalam
hal Promotion Plan harus memperhatikan hal-hal berikut ini :
1. Baliho/ spnduk
/banner
2. Online
campaigne
3. Publication on
mass media
4. Publication on
social media
5. Radio spot
6. Local tv spot
7. Make official
event website
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| sumber foto: santrikece.com |
-FD-
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